Can Amazon Cancel Your Account for Bad Reviews

Reviews are a central part of existence a success selling on Amazon, then the idea that yours could be blocked or deleted is worrisome. How practice y'all know if it's happening to you? This post uncovers what's going on with production reviews on Amazon and what you can practice to avoid that pitfall.

Are Amazon Reviews Really Being Deleted or Blocked?

Just as with almost everything that has to do with Amazon (and how it operates backside the scenes), there's no surefire way to say what exactly is going on. They haven't come out and issued any official statements on deleted or blocked reviews, so what's known has come from firsthand accounts from sellers.

It looks like three common situations have emerged that users have reported.

• 1. Deleted Reviews: Sellers have seen their sales numbers get upwardly, just the number of reviews goes down. This tin can be extremely frustrating to sellers who are methodical and don't skip any steps, like using an Amazon feedback tool to asking a review from every buyer.
• 2. Blocked Reviews: This situation can be a catchy one, as sellers don't commonly know about it unless the buyer has told them they can't exit a review. Shoppers have reported getting letters that tell them the product is ineligible to receive reviews, however, it'south unknown how long that is before the cake has been lifted.
• three. Throttled Reviews: The consensus appears to be that when a product has a review limit on it, it tends to be around 3-5 per day. At that place also seem to exist different throttle limits depending on if the review is verified or unverified.

Why Would Amazon Cake or Delete Reviews?

On the surface, it doesn't seem to make much sense that Amazon would cake or delete reviews. After all, one of the updates to their A10 algorithm is that more weight is given to seller authority, with the number of reviews comprising a big function of that. And considering feedback is i of the peak ways a buyer makes their decision, blocking reviews seems a little illogical.

All the same, earthworks beneath the surface turns up a couple of valid theories for why this could be happening to yous.

Amazon Has Flagged a Listing for 'Unusual Reviewing Behaviour'

The term 'unusual reviewing behaviour' doesn't really spell out much, simply at that place are a few causes as to why Amazon could flag a list.

• i. The product listing has too many unverified reviews. A verified review means that the product was purchased on Amazon and it wasn't at a deep discount. A review without that badge doesn't necessarily mean the contrary, but that Amazon can't confirm that it was both bought on the marketplace and for a normal-ish toll.
• 2. Reviews with odd or suspicious words or phrases in them. This could be caused past review bots flooding a product list with essentially the same reviews, artificially boosting that product'due south calibre — a do Amazon is trying to scissure downwardly on.
• iii. Markedly higher sales or reviews out of the bluish. Again, this could exist a sign of review bots flooding a product listing if information technology has a ton more than buys or reviews popping up overnight.

The Accounts That Left the Reviews Could Have Been Banned or Erased

Since 2016, Amazon has been coming down hard on people who have taken part in bought or incentivised reviews. A common event of that is having the account suspended, banned or outright deleted, which means that all the reviews left by the account could be gone, also (fifty-fifty if some reviews were legitimate ones).

An unfortunate casualty of this could exist y'all and the reviews for your products. If a shady account has been suspended or deleted, its reviews can go with it, significant that whatsoever left on your product listings would be gone also. This sucks if the reviews the shady account left for yous were honest ones, but information technology'due south one of the effects of Amazon trying to clean up messy reviews in the final few years.

What Can Yous Practise?

The biggest thing you lot can do for yourself is play exactly by Amazon's rules. Don't effort and become into grey areas in their Terms of Service, as information technology could leave y'all standing on the sidelines, bleeding from injury. This ways avoiding things like:

• Using coercive phrasing in feedback emails to get buyers to leave you lot a positive review.
• Paying or offer incentives for reviews, such equally telling buyers you'll PayPal them a refund after they purchase and exit a review.
• Outright request a person who left a bad review to change or remove it (piece of work instead on righting the situation and being better in the future).

Equally for what you can be doing, that includes:

• Get out a scrap of time in between review request letters. A feedback app like FeedbackExpress is first-class for this, as it automatically spaces out the time betwixt messages sent.
• Have part in the Early on Reviewer Plan. It costs $60 for Amazon to endeavour and get reviews on your behalf by offer buyers lilliputian incentives for products without reviews. It lasts a year or until y'all go five reviews, whichever comes first, simply all reviews are completely legitimate. Note, Amazon has announced it plans to abolish its Early Reviewer programme from April 25.

Terminal Thoughts

We've outlined just how impactful Amazon feedback software can be to staying compliant and potent on Amazon, and eDesk leads the way with an all-in-one client service solution that centralizes all your marketplace messages and takes care of your feedback requests. It'southward complimentary for fourteen days, easy to prepare and we don't need a credit bill of fare for your complimentary trial menstruum.

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Source: https://www.edesk.com/blog/is-amazon-deleting-or-blocking-your-reviews/

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